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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
A customer oriented marketing of construction company
 Gloc, Jiří ; Schenková, Klára (referee) ; Dohnal, Radek (advisor)
This diploma thesis deals with issues of marketing communication in a construction company. Theroretical basis is then applied to a certain construction company which is UniPi.technology. The thesis includes strenhths and weaknesses of the company and a specific marketing communication plan for the following year.
Detailed record
A customer oriented marketing of construction company
 Gloc, Jiří ; Schenková, Klára (referee) ; Dohnal, Radek (advisor)
This diploma thesis deals with issues of marketing communication in a construction company. Theroretical basis is then applied to a certain construction company which is UniPi.technology. The thesis includes strenhths and weaknesses of the company and a specific marketing communication plan for the following year.
Detailed record
Evaluation of the Services Delivered in the Retail Shops
 BOLECH, Václav
This thesis is focused on evaluation of the service quality in selected retail outlets or shops. The main goal of this thesis was to evaluate the level of customer service while engaged in the transaction of selling pre-selected goods in selected retail outlets. Based on the results of this evaluation, a sub-goal of this thesis was to either validate or to disprove the given hypotheses. As an introduction I define basic terms of service quality, customer satisfaction with a service, marketing Research and mystery shopping. . After depicting the basic theoretical principles of mystery shopping, I moved on to the practical (hands-on) portion of my thesis where I evaluate retail outlets for pre-selected company. Evaluation is carried out by using mystery shopping. After conclusion of mystery shopping, the data was analyzed and synthesized, which allowed me to evaluate the results and draw appropriate conclusions, proposal and recommendation to the pre-selected company.
Detailed record

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